In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings?
Company Values Matter
Once when I was admitted to the hospital, a janitor asked if he could come into my room. We started talking and I asked what he did. He replied, “I keep this hospital safe so people don’t get infections so they can feel secure that they are going to leave here healthy.”
CEO to CEO
Let’s talk CEO to CEO. As the owner of your own real estate company, you’re a CEO and it’s up to you to pay attention and execute from every angle in order to build a bulletproof business. Following are my Top 10 Tips to help you succeed.
When Scripts are Not Enough
Salespeople – especially new ones – like scripts. They believe that having the “right” words to say will improve their chances of success.
Align Your Business with Your Authentic Self
One of my favorite things my Dad used to say was, “You’re a reflection of who you surround yourself with,” and every time he said it, I ended up firing people.
Heart and Soul
I am an information junkie and one of the many newsletters I receive is from The Motley Fool, which is all about investing. I was interested to learn about their Ownership Portfolio which focuses on the stocks of companies where the founder is still in control. The return on this portfolio has been a whopping 650%.
No One can Disrupt Talent
Technology disruption came about in the real estate industry because the consumer was craving it. Now they’re flooded with information on-demand from multiple sources.
Be the Solution in 2021
Agents move from one real estate brokerage to another because of their circumstances and the same is true of people who move from one home to another.
Fear is a Feeling, not a Fact
There are an awful lot of people who are afraid to jump out and try something new or jump in and sell. But fear is a feeling, not a fact, and often the thing we fear can be turned into an opportunity instead.
The Biggest Crisis isn’t the Pandemic, it’s Indifference
The killer of relationships, businesses and the economy isn’t the COVID-19 global pandemic, it’s indifference.