In real estate, our livelihood depends on how well we talk to people, but more than that, it depends on how well we listen. Journalist Celeste Headlee, said, “There is no reason to learn how to show you’re paying attention, if you are in fact paying attention.” Being present, and really listening without interrupting, asking thoughtful, open-ended questions really helps you to understand the person in front of you.
When Scripts are Not Enough
Salespeople – especially new ones – like scripts. They believe that having the “right” words to say will improve their chances of success.